To Epicurus, the greatest good is in seeking modest pleasures, to attain tranquility and freedom from fear (ataraxia) via knowledge, friendship, and virtuous, temperate living; bodily pain (aponia) is absent through one's knowledge of the workings of the world and of the limits of one's desires. Combined, freedom from pain and freedom from fear are happiness in its highest form. Epicurus' lauded enjoyment of simple pleasures is quasi-ascetic "abstention" from sex and the appetites:"When we say ... that pleasure is the end and aim, we do not mean...